Lee Friedlander’s Signs
“Lee Friedlander: Signs’, an exhibition currently on view at Fraenkel Gallery in San Francisco examines the five-decade long obsession of the American influential photographer, born in 1934 and who began photographing in 1948.
Since the early 1960s, Friedlander has focused on the signs that inscribe the American landscape, from hand-lettered ads to storefront windows to massive
Made in New York, San Francisco, and dozens of cities and small towns in between, Friedlander’s photographs record milk prices, cola ads, neon lights, road signs, graffiti, and movie marquees.
Depicting these texts with precision and sly humor, Friedlander’s approach to America transcribes a sort of found poetry of commerce and desire. A large majority of works in the exhibition will be shown for the first time.
On view from July 11 through August 17, 2019, the exhibition is accompanied by a 144-page hardcover book published by Fraenkel Gallery. Also on view will be a group of 16 early Friedlander prints, made on the road in the 1970s, on travels across the United States.